The PRODUCT MANAGER'S GUIDE
Strategy, Psychology and Leadership at Work
What do product managers do, anyway?
Wondering what this role is all about?
You're not alone.
You're not alone.
Learn what product management is all about and how it fits into the organization:
What does a PM do?
Who else is on the team and how do you work together effectively?
Do you have a vision?
Too often, we're stuck in ruts of incrementality
I'll show you how to get unstuck:
Spot when your team is working on stuff that doesn't matter
Shift into working toward inspiring goals
The product life cycle
Learn my framework for moving through the product lifecycle
Don't know where to start? Too much happening all at once? This framework will anchor you and give your work structure. I'll show you how to Align, Define, Plan, Execute, Launch, Land and Maintain.
Soft skills
Product Managers lead through influence
Learn how to do these critical functions well:
How to build your narrative
How to go on an effective road show
How to run a focused meeting
How to manage disagreement
How to manage yourself
Tools of the trade
Templates to get you going
A Product Manager creates documents that enable the team to do great work. I'll get you started with templates to communicate the plan to the team:
A Product Requirements Document (PRD)
A Project plan
A Roadmap
